Get paid to live well
Earn It is the world’s first wellbeing payment app that rewards you for looking after your mind, body and soul.
Every month, your employer gives you a cash allowance (we call them Creds). To unlock it, all you need to do is tick off simple health and wellbeing habits like moving your body, getting enough sleep, or taking a moment to relax.
Hit your goals, earn your Creds, and put them towards everyday essentials or splash out on a special treat from your favourite brands in our marketplace.

How Earn It is different
We all know we should move more, eat well, and get better sleep, but when life is busy, getting those habits to stick can feel impossible.
Most corporate wellbeing perks don’t help much either: they’re often aimed at people who are already motivated to work out, or they give you one-size-fits-all benefits you never use.
Earn It is different.
Earn It keeps you moving (without nagging)
We use behavioural psychology (yep, loss aversion is a powerful thing) to keep you motivated. You have to earn your Creds before the end of the month, before they bounce back to your employer. And nobody wants that.
You don’t have to shred to earn cred
Squatting in spandex isn’t everyone’s idea of fun. So we’re giving you a permission slip to do whatever makes you feel good. Strolling, stretching, soaking up the sun – it all counts. A steady stream of small wins build momentum and encourage real, sustainable change.
Miss a day? Life happens. You won’t lose everything you’ve built up. We believe in cheering every small win, not guilt-tripping people for breaking their streak. Earn It is designed to help you feel good about your progress, not judged for being human.
Collective wins, bigger grins
Join fun challenges with your colleagues (or the whole Earn It community) and celebrate progress as a team. If you’re feeling competitive, you can see how you rank against your colleagues in our leaderboards. If you’re more of a lone wolf when it comes to exercise, you can just compete against yourself. The choice is yours.
Splash your Creds in our curated marketplace
Forget dull discounts and uninspiring gift cards. With Earn It, you spend your Creds in our growing marketplace of trusted brands.
Cover daily expenses like a morning coffee, school shoes, or cinema tickets or save up for something bigger, like new tech or a family holiday.
Turbo-charged spending power
We’re working on a new feature that will allow the companies you regularly spend money with - like your bank, mobile phone company or insurer - to pay you Creds too.
All the Creds you unlock will roll into one simple wallet, ready to spend on the things that really matter to you.
How your team earns Creds

Move
Woodland walks with sunshine on your face, climbing stairs – you name it, they earn it.

Wellness
Learn and earn by practicing yoga, boost your mood, ease into a meditative moment of stillness, and more.

Exercise
Loads of Creds waiting; run down the canal path, grab an online workout. Pack a towel, trainers, go!

Habits
Discover the magic of nutrition, kindness, gardening, find those healthy habits that earn you creds.
One app. Endless possibilities.
Insights, incentives, and a whole lot of community love.
Home
View how many Creds you’ve earned both daily and monthly, and track progress towards your monthly target.
Creds clock
Check how you’re clocking up the most Creds across four categories: move, exercise, wellness, and habits.
Earn
Celebrate wins for you and your colleagues. Plus, get access to podcasts, articles, and recommended workouts.
Spend
Grab your monthly Creds and shop for stuff you’ll actually want with access to products and services from beautiful brands.
Challenges
Team up with colleagues or the wider community to tick off challenges for even more creds. Or if you prefer, go it alone. You’ve got this.
Balance
Just like your banking app, your Earn It wallet lets you track and check your balance and transactions.
Leaderboards
Feeling competitive? See how you rank against your colleagues in our leaderboards.