You’ve spent years trying to make wellbeing stick: offering gym memberships, meditation apps, one-off workshops.
But perhaps the results don’t match the investment. Uptake is low. Motivation drops off. And the people who need support most are the least likely to use what’s on offer.
The trouble is, most wellbeing platforms rely on willpower, not psychology. They’re built for people who are already motivated, not those who are struggling to get started.
Earn It makes healthy habits stick
Earn It is the world’s first wellbeing payment app designed around how people actually change behaviour.
Employers give their employees a regular monthly allowance (we call them ‘Creds’) for completing small, achievable wellness goals that fit around their lifestyle.
If your employees don’t earn their Creds, you don’t pay for them. That prospect triggers loss aversion, the behavioural science principle that says people are more driven to avoid losing something they already feel is theirs than to gain something new. It’s what gives Earn It its unique stickability.
Employees spend their Creds in our curated marketplace. They can pay for everyday essentials from their favourite high-street retailers or treat themselves to an exciting new product or experience from an emerging brand.
It’s the perfect balance of stick and carrot:
Stick: Miss your goals, and you lose your Creds.
Carrot: Earn Creds and spend on things you love.
Our marketplace of favourite brands
Happier teams. Healthier business.
Many wellbeing benefits are a sunk cost. You pay whether people use them or not. With Earn It, you only pay for activity. Every pound you invest drives measurable participation and visible results.
Meet your wellbeing metrics
Employees actually use the benefit — because every small win earns a tangible reward. Engagement becomes habitual, not forced.
Improved retention
People feel recognised, supported and motivated. That sense of care helps build loyalty and lowers attrition.
Reduced health-related costs
A happier, healthier workforce means fewer sick days. If you provide private health insurance for your team, reduced claims may help keep your premiums down.
Enhanced employer brand
Earn It shows you invest in people’s wellbeing, not as a tick-box exercise.
Build a stronger team culture
Team challenges and leaderboards build camaraderie, friendly competition, and connection across departments and time zones. For hybrid and remote teams, it’s a powerful way to strengthen belonging and boost morale.
Better data for smarter decisions
Real-time insights into engagement, habits and participation help you measure ROI and continuously improve your wellbeing strategy.
Some call it magic.
We call it the flywheel effect.
Earn It is for everyone, not just fitness fans. It’s designed to help members stack small, positive habits that compound into lasting change.
By rewarding your team for the little wins, they’re more likely to adopt healthier habits, and start to feel good.
Once the flywheel starts spinning, it’s easier to maintain momentum. Healthy habits stick around for good.
How your team earn Creds
Move
Woodland walks with sunshine on your face, climbing stairs – you name it, they earn it.
Wellness
Learn and earn by practicing yoga, boost your mood, ease into a meditative moment of stillness, and more.
Exercise
Loads of Creds waiting; run down the canal path, grab an online workout. Pack a towel, trainers, go!
Habits
Discover the magic of nutrition, kindness, gardening, find those healthy habits that earn you creds.
One app. Endless possibilities for your team.
Insights, incentives, and a whole lot of community love.
Home
View how many Creds you’ve earned both daily and monthly, and track progress towards your monthly target.
Creds clock
Check how you’re clocking up the most Creds across four categories: move, exercise, wellness, and habits.
Feed
Celebrate wins for you and your colleagues. Plus, get access to podcasts, articles, and recommended workouts.
Rewards
Grab your monthly Creds and shop for stuff you’ll actually want with access to products and services from beautiful brands.
Challenges
Team up with colleagues or the wider community to tick off challenges for even more creds. Or if you prefer, go it alone. You’ve got this.
Wallet
Just like your banking app, your Earn It wallet lets you track and check your balance and transactions.
Sign up in 3 simple steps
We set you up in our system
In as little as a few minutes, we’ll set you up with your custom monthly allowance so you’re ready to get going.
Create your own Earn It account
Download the app and register your details.
Introduce Earn It to your team
We’ll provide you with an email to share with your team explaining how to sign up and what to do - almost effortless!
Sit back and relax!
Sit back and relax as you watch your signups roll in.
Want to see our app in action?
Drop your details in our quick and easy form to book a demo.