A new way to grow your market share

Earn It is the world’s first wellbeing payment app that rewards people for building healthy habits. 

Join our curated marketplace to find new customers who are ready to spend, and keep existing customers coming back.

A new way to grow your market share
A new way to grow your market share
How it works
How it works
How it works

How it works

Employers give their staff a monthly wellness allowance (we call these ‘Creds’), which can only be unlocked by completing health and wellbeing goals. 

Members can spend their Creds with their favourite brands in our marketplace. 

We’re also launching a feature that allows utility companies, mobile providers, insurers and other subscription providers to join the app as sponsors. They give their customers a percentage of their monthly or annual spend back as Creds. 

All Creds roll into one simple wallet, meaning members can quickly build up a hefty cash balance - and feel better along the way.

Why partner with Earn It?

This isn’t low-value cashback. Even the most casual Earn It user unlocks over £200 a year. At the top end, our most active members accumulate much more, which can only be spent in our marketplace.

Zero cost of acquisition

We bring you motivated customers at no upfront cost. Earn It members arrive with money in their pocket, ready to spend. No advertising budget required. 

Enhance - not erode - your brand value

We don’t ask you to discount your prices, so your brand value stays intact. Customers pay full price, so you retain more margin while gaining incremental sales.

Customer insights

Get valuable insights that help you understand your audience with anonymised data on customer hobbies, sports, interests, transaction history, shopping carts, and geo-data. 

A curated marketplace of brands

Our marketplace features a carefully curated range of brands that people genuinely want to spend with, from established high-street names to emerging businesses offering delightful new products and experiences. 

No competition - we’re looking for the best retail partners in each category, you won’t be fighting for competition with your audience at Earn It.

The mix keeps Earn It members coming back, whether they’re buying everyday essentials or treating themselves to something special.

It’s a trusted space where Creds are ring-fenced for spending, giving your brand a direct share of member wallets.

Why partner with Earn It?
Retail partners
Earnie
Earnie
Earnie

A movement for positive living

Build brand equity by joining a movement that helps people build healthier habits, earn money, and live more joyfully. It’s the halo effect: customers feel good about buying from brands that make them feel good about themselves.

How our community earn Creds

Move

Move

Woodland walks with sunshine on your face, climbing stairs – you name it, they earn it.

Wellness

Wellness

Learn and earn by practicing yoga, boost your mood, ease into a meditative moment of stillness, and more.

Exercise

Exercise

Loads of Creds waiting; run down the canal path, grab an online workout. Pack a towel, trainers, go!

Habits

Habits

Discover the magic of nutrition, kindness, gardening, find those healthy habits that earn you creds.

How our community earn creds
How our community earn creds
How our community earn creds

Want to team up with Earn It?

If you believe real effort deserves real rewards, let’s talk.

Earnie
Earnie
Earnie

Get paid
to live well

The feel-good employee wellbeing app for a happier, healthier you.

© 2025 Earn It. All rights reserved.

Get paid to live well

The feel-good employee wellbeing app for a happier, healthier you.

© 2025 Earn It. All rights reserved.

Get paid to live well

The feel-good employee wellbeing app for a happier, healthier you.

© 2025 Earn It. All rights reserved.