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Why Traditional Employee Benefits Are Failing (And What Actually Works)

Employee Benefits

Written by

Rory Jacobs

Published on

Thursday 6 November 2025

Most UK employers offer some form of financial benefits. The problem isn't that these benefits don't exist – it's that they're scattered across so many platforms, vendors, and systems that employees struggle to access or even remember what's available.

Sound familiar?

The Fragmentation Problem

You might have a cycle-to-work scheme with one provider, retail discounts on another platform, a gym membership subsidy processed through yet another system, and pension contributions that require a separate login to monitor. Each benefit exists in isolation, creating administrative friction that reduces uptake and perceived value.

When benefits are fragmented, they feel less like meaningful support and more like bureaucratic obstacles. The value is there in theory, but in practice? It might as well not exist.

This fragmentation also makes it nearly impossible for employees to understand their total compensation package or see how these disparate benefits could actually improve their financial situation.

The Accessibility Paradox

Even when benefits are valuable and properly communicated, there's often a catch: you need money to access money.

Many traditional benefits require upfront spending that's later reimbursed, or they provide discounts on purchases that people can't afford to make in the first place.

Consider the typical retail discount scheme. Yes, you can save 10% on your next purchase at selected retailers. But if you're living paycheque to paycheque and can't afford that purchase anyway, the discount is worthless. The benefit serves those who already have disposable income while providing little value to those who need support most.

This paradox runs through many wellbeing initiatives. The employees most in need of financial support are often the least able to take advantage of it because of the very financial constraints the benefits are meant to address.

What Actually Works: Consolidation and Direct Access

What if instead of offering a dozen different benefits across multiple platforms, employers could consolidate that value into a single, accessible wallet?

This is the fundamental shift that wellbeing payment platforms enable. Pool employer contributions, sponsorships, and benefit values into one place that employees can access for real expenses. Whether it's utility bills, school clothes, groceries, or saving for a family holiday, the money is there and ready to use.

The numbers become meaningful at scale. If an employer can consolidate £100-300 per month in benefits and contributions, that's £1,200-£3,600 annually flowing directly into employees' wallets.

For someone living paycheque to paycheque with £2,000 in total savings, an additional £1,200 per year represents a 60% increase in their financial buffer. At the higher end of £3,600 annually, you're nearly doubling their emergency fund.

The SME Advantage

One of the most significant developments is the elimination of setup costs and platform fees for UK businesses. By removing financial barriers to implementation, wellbeing payment solutions become accessible to small and medium enterprises that historically couldn't justify the investment in complex benefit administration systems.

This matters enormously. SMEs employ nearly 61% of the UK workforce, yet they're often least equipped to offer comprehensive benefit packages. When a wellbeing payment platform has zero setup costs and no ongoing fees, it levels the playing field. A 15-person company in Birmingham can suddenly offer consolidated financial support that rivals what large corporations provide.

The ROI Is Clear

Deloitte's research on mental health interventions found that employers receive an average return of £4.70 for every £1 invested in supporting employee wellbeing. The highest returns come from early interventions – the kind that prevent people from reaching crisis point in the first place.

Financial wellbeing support qualifies as exactly this type of early intervention. Rather than waiting until employees are too stressed to function effectively or leaving jobs due to financial pressure, wellbeing payment platforms address the root cause before it cascades.

Making the Shift

The business case becomes straightforward: you're already spending money on employee benefits. The question isn't whether to invest more – it's whether to make existing investments work harder by making them more accessible and valuable to the people you're trying to support.

When you put actual purchasing power into people's hands without friction or complexity, behaviour changes. The anxiety eases. The cognitive load lifts. People can start thinking beyond survival mode.

That's not a nice-to-have. That's a strategic advantage.

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Earn It is the feel-good wellbeing payment app that puts more money in people’s pockets.

© 2025 Earn It. All rights reserved.

Get paid to live well

Earn It is the feel-good wellbeing payment app that puts more money in people’s pockets.

© 2025 Earn It. All rights reserved.